What is a backlink?
Backlinks are links between websites.
If another website links to you, you have a backlink. If your site contains external links, it's a backlink to your landing page.
Backlinks play an important role in how search engines rank sites, but not all of them have a positive impact on ranking. Doing this will come from authoritative websites that people trust.
Backlinks not only help improve SEO, but also increase brand awareness.
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